• Branding • Motion 2D/3D • Culture
• Branding • Motion 2D/3D • Culture
• Branding • Motion 2D/3D • Culture
[
Context
]
Designing the identity of a an art prize celebrating digital creation
Role:
Art Direction, Logo Design, Branding, Motion Design
Client:
Fondation Etrillard & Académie des Beaux-Arts
Agency:
Dvparis
I was commissioned by Fondation Etrillard to redesign the identity for the second edition of their digital art prize.
The brief was quite open in terms of design, but had to integrate some major constraints: the identity shouldn't take over the participants' creation, it should be adaptable to a wide range of formats and ratios notably on social media, and it should be animatable.
[
Context
]
Designing the identity of a an art prize celebrating digital creation
Role:
Art Direction, Logo Design, Branding, Motion Design
Client:
Fondation Etrillard & Académie des Beaux-Arts
Agency:
Dvparis
I was commissioned by Fondation Etrillard to redesign the identity for the second edition of their digital art prize.
The brief was quite open in terms of design, but had to integrate some major constraints: the identity shouldn't take over the participants' creation, it should be adaptable to a wide range of formats and ratios notably on social media, and it should be animatable.
[
Context
]
Designing the identity of a an art prize celebrating digital creation
Role:
Art Direction, Logo Design, Branding, Motion Design
Client:
Fondation Etrillard & Académie des Beaux-Arts
Agency:
Dvparis
I was commissioned by Fondation Etrillard to redesign the identity for the second edition of their digital art prize.
The brief was quite open in terms of design, but had to integrate some major constraints: the identity shouldn't take over the participants' creation, it should be adaptable to a wide range of formats and ratios notably on social media, and it should be animatable.
[
Key Visual
]
I approached this challenge by creating two pillars to rely on:
first, a typographic system based on a helvetica-like font combined with pixel icons, resulting in a simple yet embodied identity for the prize.
Secondly, a hero asset made of a cube complimented by circles and lines, representing the three axes as a metaphor for the origin of every digital creation.
This system allows for a variety of angles, closeups and animations across all formats.
[
Key Visual
]
I approached this challenge by creating two pillars to rely on:
first, a typographic system based on a helvetica-like font combined with pixel icons, resulting in a simple yet embodied identity for the prize.
Secondly, a hero asset made of a cube complimented by circles and lines, representing the three axes as a metaphor for the origin of every digital creation.
This system allows for a variety of angles, closeups and animations across all formats.
[
Key Visual
]
I approached this challenge by creating two pillars to rely on:
first, a typographic system based on a helvetica-like font combined with pixel icons, resulting in a simple yet embodied identity for the prize.
Secondly, a hero asset made of a cube complimented by circles and lines, representing the three axes as a metaphor for the origin of every digital creation.
This system allows for a variety of angles, closeups and animations across all formats.
[
Campaign Assets
]
[
Campaign Assets
]
[
Campaign Assets
]
[
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La DCF Ident
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