• Identity • Motion • 3D • Luxury
• Identity • Motion • 3D • Luxury
• Identity • Motion • 3D • Luxury
[
Context
]
Developing a visual territory for an iconic luxury fashion brand
Role
Art Direction, Motion 3D
Client
Carolina Herrera
Carolina Herrera has a lipstick range called "Fabulous Kiss" which has a quite rich universe : the designs revolve around a few main themes complemented by what they call "charms", which are accessories that you can clip on your lipstick, making it become some sort of lucky charm totem.
As they are pushing content production, they asked me to freely explore their visual territory in 3D, through a series of 3D concepts, developing atmospheres, scenographic environments and short visual narratives that could later serve as a foundation for future campaigns and content.
[
Context
]
Developing a visual territory for an iconic luxury fashion brand
Role
Art Direction, Motion 3D
Client
Carolina Herrera
Carolina Herrera has a lipstick range called "Fabulous Kiss" which has a quite rich universe : the designs revolve around a few main themes complemented by what they call "charms", which are accessories that you can clip on your lipstick, making it become some sort of lucky charm totem.
As they are pushing content production, they asked me to freely explore their visual territory in 3D, through a series of 3D concepts, developing atmospheres, scenographic environments and short visual narratives that could later serve as a foundation for future campaigns and content.
[
Context
]
Developing a visual territory for an iconic luxury fashion brand
Role
Art Direction, Motion 3D
Client
Carolina Herrera
Carolina Herrera has a lipstick range called "Fabulous Kiss" which has a quite rich universe : the designs revolve around a few main themes complemented by what they call "charms", which are accessories that you can clip on your lipstick, making it become some sort of lucky charm totem.
As they are pushing content production, they asked me to freely explore their visual territory in 3D, through a series of 3D concepts, developing atmospheres, scenographic environments and short visual narratives that could later serve as a foundation for future campaigns and content.











