With two decades of experience in the industry, I've lived a few different professional lives:
At first, co-founding a digital agency in 2008, as a Creative Director of a team of 15, building immersive web experiences back when the internet still felt like a playground.
I then worked a few years as a Photographer and Filmmaker across fashion, sport and lifestyle.
Lastly, I dived into Motion Design which led me to focusing all my expertises into building identities and giving life to them.
What stayed constant through all of it: a love for typography, colors, rhythm & pace, bold imagery, and a strong sense of what visuals should tell, not just how they look.
I believe the best design is the one that comes with meaning, and that whatever the medium used, it should carry the unique essence of a brand and project.
Today I work at the intersection of brand identity and motion for agencies, studios, and brands directly.
I also run Resonant Form, a personal project where I write about the visual side of music, exploring their relationship with an art director point of view.
Based in Bordeaux, I work remotely everywhere.
2019 — Now
Motion design, brand identity, visual direction.
Where everything before converges.
2015 — 2019
Filmmaker and photographer for brands in fashion, luxury, sport and lifestyle. Capsule films, short films, social content.
Personal archive at lens.basiletournier.com
2008 — 2015
Creative Direction at FCINQ, a digital agency I co-founded with Josué Pichot and Sébastien Ayxandri.
Fifteen people building interactive experiences: websites, campaigns, interactive films, artist websites, social activations (and all the cool stuff from that golden flash era).
Arte - Ripple - Cartier - Surfrider Foundation - Oppo - Rochas - Carolina Herrera - Red Bull - Time Magazine - Girard Perregaux - Vivatech - CineFrance - Tag Heuer - Karl Lagerfeld - Who’s Next - Havana Club - Universal Music Group - Yves Rocher - La Banque Postale - MK2 - Wagram Music - Radio France - Nespresso - Warner Bros …
Cher Ami - Disko - Midnight Sherpa - Woodwork - Cutback - Femme Fatale - Dogstudio - Goodkids - Ronin161 - Turbodiesel …