• Design • Branding • Retail
• Design • Branding • Retail
• Design • Branding • Retail

[
Context
]
Creating the visual identity of a brand and boutique
Role:
Art Direction, Logo Design, Brand Design
Client:
Boule Coco
I was contacted by Boule Coco to design their branding. The products sourced from many different creators are bold, colorful and fun.
The branding had to reflect that playfulness while also being a strong statement, so we opted for a Memphis-like style : bold primary colors, a checkerboard pattern, a chunky modern type and a variable logo.
[
Context
]
Creating the visual identity of a brand and boutique
Role:
Art Direction, Logo Design, Brand Design
Client:
Boule Coco
I was contacted by Boule Coco to design their branding. The products sourced from many different creators are bold, colorful and fun.
The branding had to reflect that playfulness while also being a strong statement, so we opted for a Memphis-like style : bold primary colors, a checkerboard pattern, a chunky modern type and a variable logo.
[
Context
]
Creating the visual identity of a brand and boutique
Role:
Art Direction, Logo Design, Brand Design
Client:
Boule Coco
I was contacted by Boule Coco to design their branding. The products sourced from many different creators are bold, colorful and fun.
The branding had to reflect that playfulness while also being a strong statement, so we opted for a Memphis-like style : bold primary colors, a checkerboard pattern, a chunky modern type and a variable logo.
[
Colors & Typography
]
[
Colors & Typography
]
[
Colors & Typography
]


[
Logo Design
]
In order to fulfill the branded assets needs, I designed a "variable logo", whose shape can morph and adapt to different supports.
The three variations have been used for the storefront design, business cards, digital profile pictures, badges, …
[
Logo Design
]
In order to fulfill the branded assets needs, I designed a "variable logo", whose shape can morph and adapt to different supports.
The three variations have been used for the storefront design, business cards, digital profile pictures, badges, …
[
Logo Design
]
In order to fulfill the branded assets needs, I designed a "variable logo", whose shape can morph and adapt to different supports.
The three variations have been used for the storefront design, business cards, digital profile pictures, badges, …






[
Stickers and Badges
]
I also designed some pictograms, revamping designs from the owner and adding new fresh shapes.
They were notably designed to create brand awareness when given to visitors.
[
Stickers and Badges
]
I also designed some pictograms, revamping designs from the owner and adding new fresh shapes.
They were notably designed to create brand awareness when given to visitors.
[
Stickers and Badges
]
I also designed some pictograms, revamping designs from the owner and adding new fresh shapes.
They were notably designed to create brand awareness when given to visitors.












